Writing - Editing - Translating — 18-07-2018
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Count the number of products whose brand names you can recall from the top of your mind. Right, those are the names that stuck in your head about the products. That\'s brand awareness. Marketers and brand managers invest a lot of their time trying to figure the best logo, themes, tag lines, colours, videos et al to go with the flow of the product.
Looking at brand awareness closely, focusing on its depth and breadth goes a long way in determining the effectiveness of a marketing campaign.
Depth in brand awareness comprises of how easily the brand name is recalled or recognized? What are its strong points and relevance in the product category? A catchy tagline, an attractive logo, a compelling copy. All of this help in creating the depth in evoking the brand name.
In terms of the breadth of awareness, purchase consideration and consumption consideration play a key role. The objective is to recall the brand name in any given purchase and consumption situation.
Brandmanagement.ae has been successfully playing the role of a brand identity builder for 5 years in Dubai or Dubayy and UAE. We are seasoned in perceiving our customers’ consumer inclinations.
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